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Media Coordinator

The Media Success Express has room for one more. Our team is looking for a practical-minded problem solver who thinks big and thinks often. Will you join us on our cross-platform media journey to results town?

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Full Time

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Media Coordinator

The Media Coordinator will be responsible for assisting in the planning and management of media plans that translate clients’ marketing and advertising objectives into strategic, cross-platform media campaigns. The Media Coordinator will work with the team to help develop and execute plans that are consistent with approved strategies, KPIs, and budgets, and assist in the management of workload across a range of accounts.

The individual who fills this position understands target audiences and marketing needs, is able to understand media tactics that will deliver measurable results. In addition, a successful coordinator forms relationships with media outlets, gains knowledge, and understanding of specific offerings, maintains understanding of opportunities in specific markets and overall media environment. They also create and maintain flowcharts information and collaborate with the billing team to address discrepancies as necessary to ensure timely payment of media vendors.

Responsibilities

  • Assist in the planning, negotiation, and purchase of media across varied markets for all paid media initiatives, including, TV, radio, print, OOH, and digital
  • Work with partner vendors to issue and confirm orders, address discrepancies, secure credits/makegoods and help research target markets
  • Assist in uploading, tagging, and issuing of digital creative elements through Campaign Manager and/or AdWords
  • Pull and prepare reports for leadership regarding the status of projects and campaign delivery
  • Monitor media trends and competitive activity across markets, assisting in building market reports to share with the full team
  • Maintain healthy relationships with media outlets to obtain information, request media kits and specific rates; obtain various other industry-specific information, and participate in meetings as necessary
  • Strong attention to detail for budget tracking
  • Assist in research for media planning including industry articles, syndicated data, digital analytics
  • Gain knowledge of tools widely uses for media purchasing, planning, and trafficking
  • Coordinate and/or lead project tasks as assigned

Skills

  • BA/BS degree in marketing and/or communications or equivalent media buying/ advertising analyst experience
  • 1-3 years of agency experience across multiple media channels is preferred, but not required
  • Proficiency at MS Office: Excel, Word, PowerPoint
  • Experience with Advantage, Strata, Media Audit a plus but not required
  • Certifications (not necessarily required): Facebook Blueprint, Google Ads, Google Analytics
  • Professional, positive, team-player attitude
  • Self-starter, proactive, organized, and able to work well individually