Promoting proof

Havco opened up new possibilities for the trucking industry, when it introduced the first composite floor, nearly 20 years ago. Fleets from coast to coast, could now carry more freight, from the weight savings the floor provided. So when lesser floors entered and confused the market, Jump created a marketing strategy to remind the industry that only one floor, the Fusion Floor by Havco, had a proven track record of performance.

See how Jump leveraged visuals to tell the story of a industry-changing product