HAVCO FLOORING
Promoting proof
Havco opened up new possibilities for the trucking industry, when it introduced the first composite floor, nearly 20 years ago. Fleets from coast to coast, could now carry more freight, from the weight savings the floor provided. So when lesser floors entered and confused the market, Jump created a marketing strategy to remind the industry that only one floor, the Fusion Floor by Havco, had a proven track record of performance.
See how Jump leveraged visuals to tell the story of a industry-changing product
See what we did
Turning science into sales
To illustrate the superiority of the science that makes Fusion Floor stronger, Jump utilized 3D animation; showing the proof on a microscopic level, and allowing potential customers to see the difference for themselves. The combination of scientific facts and documented strength and longevity, created a powerful positioning: The Industry’s Only Proven Composite Floor.
1120 S. 6th Street, Suite 502
St. Louis, Missouri 63104
3339 Broadway, Suite 518
Cape Girardeau, MO 63701
425 Sunset Court
Mt Zion, IL 62549
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