The Daytona 500 is one of the greatest events in sports. Jump's experience with the Great American Race spans over 12 years of advertising, marketing and brand identity/logo design beginning with the 50th anniversary logo in 2008. Our campaign of larger-than-life excitement reinvigorated existing fans and invited sporting enthusiasts from everywhere to experience the event for themselves.
See how Jump helped to expand the audience for one of motorsports most iconic events
With over 20 years of experience in marketing NASCAR, Jump was the perfect partner to help deepen and widen the audience for the sport’s largest and most prestigious race, the iconic DAYTONA 500. From the overall messaging to an array of strategic, creative content, Jump told the story of the one experience that everyone should experience.