THE GREAT AMERICAN RACE - DAYTONA 500

More than a race

The Daytona 500 is one of the greatest events in sports. Jump's experience with the Great American Race spans over 12 years of advertising, marketing and brand identity/logo design beginning with the 50th anniversary logo in 2008. Our campaign of larger-than-life excitement reinvigorated existing fans and invited sporting enthusiasts from everywhere to experience the event for themselves.

See how Jump helped to expand the audience for one of motorsports most iconic events