4M Building Solutions
Outshining the competition
4M Building Solutions is a commercial cleaning, janitorial, housekeeping and disinfection services company that brings a spotless shine to every inch of the 148 million square feet its Team Members touch. In a category crowded by generic messaging, 4M sought to stand out against a sea of sameness and elevate the brand’s impact.
The difference is in the details
To support aggressive sales goals in new markets, the team from G/L, now at Jump, developed an extensive brand architecture carefully crafted to distinguish 4M from the competition. With a strong emphasis on 4M’s precision-grade processes and reputation for strong relationship-building, we set out to truly redefine this exceptional level of dedicated, boots-on-the-ground service like no other company could.
Bringing new meaning to cleaning. Literally.
Brainstorming can be a messy business. Luckily, we came prepared. Leaning into 4M’s next-level dedication to the details, we polished our creative messaging to explore what “clean” really means for busy building managers. Next, we got to work extending the refreshed creative platform across video, print, direct marketing channels and sales collateral.
Clarity for customers
This game-changing brand refresh provided 4M with a renewed focus for growth in a highly competitive arena. By redefining what it means to sell “clean,” the campaign elevated expectations for the cleaning industry as a whole and gave new meaning to 4M’s promise of delivering a Precision-Grade Clean™ that helps customers shine.
Core Deliverables
- Brand refresh
- Brand architecture
- Creative platform
- Video concepting, production and editing
- Print advertising
- Direct marketing
- Sales support and collateral
