When people think of marketing, they most often focus on branding campaigns or advertising campaigns designed to sell products. However, systemic changes in the job market, especially resulting from the Covid-19 pandemic, have made recruitment campaigns an increasing focus for industries that depend on a large, skilled workforce. Our
Did you know that by the year 2034, seniors will outnumber children in the United States? Medicare is undergoing a massive reorientation as it prepares to serve larger numbers of people, and that is being felt specifically by Medicare Advantage plans and the heated competition to identify and convert prospects…
Perhaps the greatest sign of the business world emerging from the long shadow of Covid-19 is the return of the office holiday party. No longer a logistical nightmare of trying to send a happy hour basket to every employee for a virtual toast, the office can once again gather in person…
Every industry has unique marketing challenges, but marketing Medicare Advantage products during the Annual Enrollment Period (AEP) may have more in common with a season of Survivor than a seasonal campaign. Having led Medicare Advantage marketing programs for several years, we’ve seen competitors move in and out of marketplaces and…
It’s important at the start to acknowledge neither of these is right or wrong and both can be valuable business relationships, but it’s vital both the client and the agency know which relationship status they are in and that they treat each other accordingly. Here’s some questions agencies and clients…
Over the course of Jump’s first twenty years, the agency has constantly evolved to meet the needs of their clients and to remain current with the ever-changing marketing landscape. Nowhere is that more evident than the advent of digital marketing. From digital development to analytic dashboards to the marcom technology…
Perhaps the most important thing that can happen for a student on the campus of a college or university is better understanding who they are as a person. What are their strengths and weaknesses? What makes them unique in the impending job market? What do they value and how do…
Environmental Graphics. Digital Signage. On Premise Video. Whatever your terminology, marketers intuitively understand the digital evolution from physical point-of-sale signage and endcaps to monitors, screens and projectors inside a retail space. While the tactical use of this channel is common – timely promotion of sales, digital menus and wayfinding signage…
One clear impact of the Covid-19 pandemic has been a reassessment of office space and whether what you have meets your current business needs. There are many reasons to move. You need more or less space. You want to decrease overhead costs. You want to be closer to a center…
I may be showing my age with this reference, but there was a time before bottled water and filtered drinking fountains, when people in the office came to common area and grabbed a glass of water from a 5-gallon tank called the water cooler. The point of the water cooler…
Jump is fortunate to have several team members who have worked in higher education as administrators or faculty, and one thing those expats agree on is that colleges and universities benefit from having an agency partner. These are three reasons why. Off-campus perspective The internal voices within a college or…