Most marketing “growth strategies” aren’t growth strategies at all. They’re just ways to spend more money. When performance drops, it’s easy for marketers to default to what’s comfortable It feels like progress. But without the right insights to support your approach, it can often result in brands trying to
The story of Jump Company can’t be told without the women who have shaped it — leaders, builders, problem-solvers and collaborators whose impact is felt in every corner of our work. As we celebrate Women’s History Month alongside Jump’s 25th anniversary, it’s a moment to recognize the people who have helped define who we are…
Leadership Cape is a program designed to build stronger ties between professionals and the community in Cape Girardeau, Missouri. We sat down with our Account Director, Meagan Carver, to hear about her experience in the program, what she learned and how it’s shaping her perspective on leadership.
Over the last several decades, the advertising industry has undergone massive consolidation. Many independent agencies have been acquired by holding companies like WPP, Omnicom, Publicis Groupe and others. Whether it’s to take advantage of a client base or leverage service offerings, holding companies have been on a buying spree and…
Geile/Leon Marketing Communications has been an iconic presence in the St. Louis advertising community for over 35 years. Known for their innovative campaigns and strong client relationships, G/L have always felt like kindred spirits to Jump. We are both independent agencies that share a philosophy of creativity, agility and exceeding…
Right now, the agriculture industry is experiencing a rapid technological transformation. From cloud-based software and mobile apps to automated machinery for precision farming, technology is quickly evolving how our ag clients do business. Keeping up with these fast-moving changes requires adaptability — and a marketing partner that understands both agriculture…
It’s an exciting time to be in the world of paid search. While search marketing has been evolving since the internet was created, we’re quickly entering a new era of AI tools and features. And it’s going to disrupt how we use search, both as advertising professionals and end users. …
When Jump Company was founded, we focused primarily on brand development. Over the last 25 years we have developed hundreds of logo identities and helped countless clients develop brand strategies and awareness campaigns. While our agency has an expansive track record helping brands succeed, we’re no longer just a brand…
One of the biggest challenges companies face is recruiting and retaining employees. COVID-19 fundamentally changed the workforce shifting employee values and, in some cases, motivating employees to abandon their jobs for a different career path altogether. The great resignation caused employers to stretch their benefit packages to remain competitive —…
As a writer and overall squishy meat person, I’ve been thinking a lot about AI. It’s inspired me to ask a lot of philosophical questions like, “where is our industry headed?” and “is it too late to learn welding?” I intend to answer both of those questions in this article….
Empathetic Marketing to Seniors We all desire to be seen and understood. But for many people, aging over the hill and beyond into the golden years comes with the unexpected burden of feeling invisible. People over 65 are often overlooked in marketing, even though this demographic is one of the…
Empowering the Voices of Survivors In 2023 Jump partnered with The Angel Band Project, a nonprofit organization that uses the power of music to support survivors of sexual violence and intimate partner violence, to help launch their first annual giving campaign. With a goal of $60,000, the Raise a Voice…
When the picture appears smaller, a highly focused solution comes into view and creates the perfect opportunity for positioning.