Many industries pit national brands against regional or local competitors, but none is more competitive than banking and finance.
When people think of marketing, they most often focus on branding campaigns or advertising campaigns designed to sell products. However, systemic changes in the job market, especially resulting from the Covid-19 pandemic, have made recruitment campaigns an increasing focus for industries that depend on a large, skilled workforce.
Often in the agriculture industry when a potential lead visits your site, they likely already know a bit about your business. Whether through trade show appearances, industry publications, word of mouth or cold calls, your first impression is often elsewhere.
Did you know that by the year 2034, seniors will outnumber children in the United States? Medicare is undergoing a massive reorientation as it prepares to serve larger numbers of people, and that is being felt specifically by Medicare Advantage plans and the heated competition to identify and convert prospects each year.
Perhaps the greatest sign of the business world emerging from the long shadow of Covid-19 is the return of the office holiday party. No longer a logistical nightmare of trying to send a happy hour basket to every employee for a virtual toast, the office can once again gather in person to celebrate the season.
Every industry has unique marketing challenges, but marketing Medicare Advantage products during the Annual Enrollment Period (AEP) may have more in common with a season of Survivor than a seasonal campaign.
It’s important at the start to acknowledge neither of these is right or wrong and both can be valuable business relationships, but it’s vital both the client and the agency know which relationship status they are in and that they treat each other accordingly.
Over the course of Jump’s first twenty years, the agency has constantly evolved to meet the needs of their clients and to remain current with the ever-changing marketing landscape.
Perhaps the most important thing that can happen for a student on the campus of a college or university is better understanding who they are as a person. What are their strengths and weaknesses? What makes them unique in the impending job market? What do they value and how do they represent that to others? Simply put, they are defining their brand.
Environmental Graphics. Digital Signage. On Premise Video. Whatever your terminology, marketers intuitively understand the digital evolution from physical point-of-sale signage and endcaps to monitors, screens and projectors inside a retail space.
One clear impact of the Covid-19 pandemic has been a reassessment of office space and whether what you have meets your current business needs.
I may be showing my age with this reference, but there was a time before bottled water and filtered drinking fountains, when people in the office came to common area and grabbed a glass of water from a 5-gallon tank called the water cooler.
Jump is fortunate to have several team members who have worked in higher education as administrators or faculty, and one thing those expats agree on is that colleges and universities benefit from having an agency partner.