It’s an exciting time to be in the world of paid search. While search marketing has been evolving since the internet was created, we’re quickly entering a new era of AI tools and features. And it’s going to disrupt how we use search, both as advertising professionals and end
When Jump Company was founded, we focused primarily on brand development. Over the last 25 years we have developed hundreds of logo identities and helped countless clients develop brand strategies and awareness campaigns. While our agency has an expansive track record helping brands succeed, we’re no longer just a brand…
One of the biggest challenges companies face is recruiting and retaining employees. COVID-19 fundamentally changed the workforce shifting employee values and, in some cases, motivating employees to abandon their jobs for a different career path altogether. The great resignation caused employers to stretch their benefit packages to remain competitive —…
As a writer and overall squishy meat person, I’ve been thinking a lot lately about AI. It’s inspired me to ask a lot of philosophical questions like, “where is our industry headed?” and “is it too late to learn welding?” I intend to answer both of those questions in this…
Empathetic Marketing to Seniors We all desire to be seen and understood. But for many people, aging over the hill and beyond into the golden years comes with the unexpected burden of feeling invisible. People over 65 are often overlooked in marketing, even though this demographic is one of the…
Empowering the Voices of Survivors In 2023 Jump partnered with The Angel Band Project, a nonprofit organization that uses the power of music to support survivors of sexual violence and intimate partner violence, to help launch their first annual giving campaign. With a goal of $60,000, the Raise a Voice…
When the picture appears smaller, a highly focused solution comes into view and creates the perfect opportunity for positioning.
Knowing how to maximize every moment of the annual enrollment period is vital to success, and from our experience, these are five tips to ensuring success. Tip
This program connects women of diverse backgrounds so they can refine their leadership competencies and deepen their understanding of the region.
Many industries pit national brands against regional or local competitors, but none is more competitive than banking and finance.
For the past five years, Jump has partnered with Angel Band to develop their website and promote their events.
The University is working with Jump to develop a new marketing campaign to promote the school’s recent rebrand and drive enrollment.
When people think of marketing, they most often focus on branding campaigns or advertising campaigns designed to sell products. However, systemic changes in the job market, especially resulting from the Covid-19 pandemic, have made recruitment campaigns an increasing focus for industries that depend on a large, skilled workforce.