At a recent conference I attended, a frequent topic kept coming up. A business would be acquiring another company, but they were not sure how to integrate the newly acquired brand into their existing portfolio. Brands can be acquired for numerous reasons — increasing market share, expanding capabilities, accessing new tech/innovations or
Most marketing “growth strategies” aren’t growth strategies at all. They’re just ways to spend more money. When performance drops, it’s easy for marketers to default to what’s comfortable It feels like progress. But without the right insights to support your approach, it can often result in brands trying to be…
The story of Jump Company can’t be told without the women who have shaped it — leaders, builders, problem-solvers and collaborators whose impact is felt in every corner of our work. As we celebrate Women’s History Month alongside Jump’s 25th anniversary, it’s a moment to recognize the people who have helped define who we are…
Jump Company works with many different clients facing a range of unique brand challenges and needs. One of our specialized services includes brand identity development and strategy which involves gaining an understanding of where a brand currently stands… and the aspirations that hope to be achieved for the brand. A good first step is…
Public relations is a key component of any marketing mix, yet many organizations don’t utilize it effectively, resulting in missed opportunities to amplify brand messaging. PR isn’t just about issuing press releases. It’s about building trust with key stakeholders to influence public perception of an organization. Storytelling, strategic communication and…
Leadership Cape is a program designed to build stronger ties between professionals and the community in Cape Girardeau, Missouri. We sat down with our Account Director, Meagan Carver, to hear about her experience in the program, what she learned and how it’s shaping her perspective on leadership.
Over the last several decades, the advertising industry has undergone massive consolidation. Many independent agencies have been acquired by holding companies like WPP, Omnicom, Publicis Groupe and others. Whether it’s to take advantage of a client base or leverage service offerings, holding companies have been on a buying spree and…
Geile/Leon Marketing Communications has been an iconic presence in the St. Louis advertising community for over 35 years. Known for their innovative campaigns and strong client relationships, G/L have always felt like kindred spirits to Jump. We are both independent agencies that share a philosophy of creativity, agility and exceeding…
Right now, the agriculture industry is experiencing a rapid technological transformation. From cloud-based software and mobile apps to automated machinery for precision farming, technology is quickly evolving how our ag clients do business. Keeping up with these fast-moving changes requires adaptability — and a marketing partner that understands both agriculture…
It’s an exciting time to be in the world of paid search. While search marketing has been evolving since the internet was created, we’re quickly entering a new era of AI tools and features. And it’s going to disrupt how we use search, both as advertising professionals and end users. …
When Jump Company was founded, we focused primarily on brand development. Over the last 25 years we have developed hundreds of logo identities and helped countless clients develop brand strategies and awareness campaigns. While our agency has an expansive track record helping brands succeed, we’re no longer just a brand…
One of the biggest challenges companies face is recruiting and retaining employees. COVID-19 fundamentally changed the workforce shifting employee values and, in some cases, motivating employees to abandon their jobs for a different career path altogether. The great resignation caused employers to stretch their benefit packages to remain competitive —…
As a writer and overall squishy meat person, I’ve been thinking a lot about AI. It’s inspired me to ask a lot of philosophical questions like, “where is our industry headed?” and “is it too late to learn welding?” I intend to answer both of those questions in this article….
