Memorial Wellness Center
Bringing Wellness to Life
The Memorial Wellness Center, an entity of Memorial Health, is a leader in comprehensive weight loss and wellness solutions offering both surgical and nonsurgical programs designed to empower patients with lasting success. With interest in nonsurgical options growing nationwide, there was an opportunity to increase new patient inquiries across its full spectrum of services. The goal was to raise awareness, educate prospective patients on the benefits of Memorial’s personalized, team-based care, and inspire individuals to take the first step toward improved health and wellness.
Through Storytelling
Creative leaned into animated, metaphorical storytelling that validated the challenges of weight loss and healthy living, while positioning Memorial as a trusted partner that offers ongoing, individualized support. The campaign delivered a comprehensive set of digital assets — animated ads, a redesigned landing page, social media graphics and display ads — aligned under a single messaging platform. Additional optimizations to the landing page increased visibility and engagement, and eliminating unnecessary form fields encouraged completion.
Impact
The campaign produced significant year-over-year growth, particularly in its early months:
Key takeaways
- Priming the market early works. The March 2025 launch built awareness and momentum before the critical spring decision window.
- Creative differentiation pays off. Moving away from cliché before/after imagery made the campaign feel fresh and emotionally resonant.
- Conversion tweaks matter. CTA placement and simplified forms directly improved lead completion rates.
Core deliverables
- Video content
- Native infeed
- Paid search
- Social ads
- Outdoor
- Landing page content
