Jump Company is looking for a media planner/strategist who thrives in fast-paced environments and loves solving creative challenges. Does that sound like you? If so, ask yourself: Do you follow industry trends and stay up to date on the media landscape? Do you have a knack for seeing the big picture as well as the details? Well then, so far so good!
In this role, you’d play a key part in how we develop strategic, omnichannel media plans for our clients. We want someone who’s an expert at generating leads, building awareness and increasing engagement. But don’t worry, you wouldn’t be alone. At Jump, our media mavens, rockstar creatives, and account afficionados all work together to ensure we crush our client’s goals. We want someone who loves working as part of a group – whether that’s brainstorming, problem solving or diving into new market research.
Are we still describing you? Great! Let’s talk…
Key Responsibilities:
- Report to the media director and support the development of omnichannel media plans across key accounts.
- Develop campaign media goals, budget, channel KPIs, media mix and flighting as part of the overarching campaign strategy.
- Conduct market and channel research to support current and prospective clients.
- Evaluate vendor and partnership opportunities on our clients’ behalf and manage existing vendor relationships.
- Present media plans, campaign wrap reports and other media perspectives.
- Identify opportunities for testing and/or data utilization to enhance the overarching media strategy.
- Collaborate with the digital media manager for digital channel strategy and holistic reporting and analysis.
- Work across multiple online platforms to support the media team in buying, placements and channel optimizations.
- Analyze KPIs and provide recommendations for media optimizations across channels.
- Collaborate across departments to understand clients’ goals/objectives and align media and creative strategies for optimal performance.
- Monitor overall campaign performance, pacing to budgets and anticipated KPIs, as well as timeliness/quality assurance of team and vendors.
- Maintain an understanding of current best practices and optimal platforms/systems for efficiency and integration.
- Reconcile media spend to budget and support billing and vendor management as needed.
Key Skills:
- 5+ years of experience media planning and buying.
- Experience in the development of lead generation and brand building media plans.
- Working understanding of both traditional and digital media channels.
- Experience working with Google products including GA4, Tag Manager, and Google Ads.
- Experience with DSPs and attribution models.
- Working knowledge of media planning tools (Neilsen, Strata, SRDS).
- Experience leveraging data and/or integrating data within media campaigns.
- Strong problem-solving skills and experienced in navigating client relationships in a fast-paced environment.
- A critical thinker who takes ownership of their projects and confidently leads through collaboration.
- Adaptable and able to work within a team, handle multiple assignments, and meet tight deadlines.
- Strong organization skills, paired with excellent verbal and written communication skills.
Bonus Skills We Love to See:
- Certifications in Facebook Blueprint, Google Ads, Google Analytics, Google Search Console.
- Experience with project management platforms (Asana).
- Experience in healthcare, health insurance, or financial industries.