A different approach to insurance needed to look, sound and feel different. From the naming and identity design, to the launch campaign and beyond, Jump created a brand that would disrupt the norm, and make a strong mark on every market it entered.
See how Jump developed a brand to disrupt and redefine a category.
Through a streamlined relationship with select providers, Simplete offered lower costs, more benefits and less red tape. By combining traditional tactics like direct mail and video, with a robust digital campaign, Jump was able to find and convert those ready to enjoy a simpler, more complete health care experience.