Jump strengthens technology capabilities through partnership
Over the course of Jump’s first twenty years, the agency has constantly evolved to meet the needs of their clients and to remain current with the ever-changing marketing landscape. Nowhere is that more evident than the advent of digital marketing. From digital development to analytic dashboards to the marcom technology stack, Jump has grown alongside their clients and developed capabilities and expertise to match.
Jump was committed to continuing that exponential trajectory of digital marketing expansion, but then 2022 presented an opportunity for the agency to shift from solely growing through hiring and employee development to partnering with a native digital company, Integrity. The question quickly boiled down to whether it was better to build it yourself or partner. There were three main considerations that led to the Jump / Integrity partnership.
We Already Had a Plan
The commitment to expanding our digital and technology capabilities was already in place, so the opportunity to partner didn’t create an objective, it offered a solution to the objective. When it comes to business growth, sometimes an opportunity to expand to something new presents itself and feels so timely that decisions are made before there is time to question whether it’s truly the correct decision. Just because you can, doesn’t mean you should.
For Jump, the Integrity partnership was simply another option – and the most compelling option – to advancing an existing strategic growth objective. Instead of continuing to build our technology capabilities internally, we married capabilities of Integrity into our branding, content and performance marketing expertise.
We Were on the Same Page
A key to successful partnership is being aligned with your partner and having similar goals, expectations and approach. It was evident from the start that Jump and Integrity shared a cultural approach to business – a commitment to putting the client first and to fully supporting employees.
That alignment and shared commitment to the success of the partnership was most manifest in the decision to cowork together. While both companies continue to operate independently, to further solidify the partnership and support ongoing collaboration, the decision was made to office together in the Delmar Loop, a burgeoning innovation district.
It was a Win-Win-Win
A key to the partnership was the recognition both companies offered complementary strengths with Jump’s history of branding, content and performance marketing and Integrity’s foundation in technology, digital development and user experience. A partnership naturally expanded the offering of both companies and enhanced their services and scale.
The third win was the benefit they jointly bring to existing and future clients. Marketing in today’s world has seen the convergence of brand and experience. Marketing and product are not separate activities, but one integrated offering. They need to be considered and developed in tandem, and the Jump/Integrity partnership directly answers that need for clients.
Together Jump and Integrity represent over a hundred full-time employees. While the partnership has been a success professionally, it has also been a success in the office having discovered a shared affinity for office potlucks, impromptu happy hours and Pop-Tarts always stocked in the kitchen.