Bank of Springfield
Communicating a bold brand
Bank of Springfield (BOS) partnered with Jump to help raise their brand awareness and expand into new markets. We achieved this by leveraging what sets them apart: their reputation, local service and expertise.
To new audiences
By learning more about their customers, Jump uncovered what sets them apart from the competition and then highlighted the many ways BOS goes above and beyond for their customers. The resulting campaigns encourage those banking elsewhere to “Bank Boldly” and “Make the Bold Move” to a better banking experience.
Targeting prospective customers
A robust media campaign incorporating television, radio, digital, out-of-home, transit and sports partnerships targeting prospective customers in four distinct geographies and expands alongside BOS’s growth into new markets.
Core deliverables
• Brand platform
• Advertising campaign
• B2B marketing
• Website redesign
• Localized marketing programs
