Memorial Health

Launching a new symbol of health

Following recent acquisitions and growth, Memorial needed help determining how they could better unify their system and modernize their brand identity. The result was Memorial Health, a name that unified five hospitals, 80+ care locations, over 10,000 colleagues and partners and countless services all under an overarching brand that represents a common mission, vision and set of values.

Across a region

Jump provided leadership and guidance for the Memorial rebrand project, including brand and logo identity, brand governance, internal and external announcement campaigns, website integration, brand campaigns and more. The new brand launched in 2021 under the tagline, “The New Symbol of Health.”



Establishing a visual identity

The new Memorial Health brand features a sleek, modern design and updated color palette. It was supported across the region with a multimedia launch campaign, new building signage, and a unified website for all Memorial hospitals and affiliates.

Core deliverables
• Brand strategy
• Brand identity
• Launch campaign
• System integration
• Website integration
• Brand governance