Ursuline Academy
A new chapter for a storied institution
Ursuline Academy is a private, Catholic college prep high school for young women located in Kirkwood, Mo. Following a steady increase in enrollment, the marketing and admissions teams sought to build momentum with a new verbal and visual brand story to support enrollment and the school’s 175th anniversary celebration.
Studying up on student experience
Beginning with an in-depth brand development process, the G/L team, now at Jump, conducted a deep-dive discovery session with campus stakeholders. These efforts uncovered an undeniably unique selling point: Ursuline Academy welcomes each student to come as they are by creating a personalized educational, social and spiritual path that empowers them to become who they want to be.
Before
After
Bringing the new brand to life
With a fresh, student-focused rebrand in the books, the “All Paths Lead to You” campaign supported Ursuline Academy’s initiatives with a wide range of branded communications, including updated brand guidelines, a new admissions brochure and video, paid social media creative and a comprehensive communications plan for the upcoming school year.
Real students, real impact
Creatively, the school’s new campaign look and messaging supported its updated brand position by putting real Ursuline Bears center-frame in dynamic visuals celebrating the range of personalities and passions that make up its tight-knit community. Since launch, Ursuline Academy has seen a record number of applications, signaling strong growth in interest and momentum.
“I want to let you know that our experience with your team has been fantastic, and the end result is outstanding! Please let everyone involved know that we’re thrilled with it, excited to get it out there and proud of it!”
— Peggy Slater, President, Ursuline Academy
Core Deliverables:
- Brand development
- Updated brand guidelines
- Creative platform
- Recruitment materials and print collateral
- Digital video production
- Social media campaign
- Communications plan
